First Class Fare

May 02, 2015  •  Leave a Comment

There are people who get to fly around the world in the comfort of First Class. There are people who get to fly around the world in their own private jet. Then there are people behind the scenes who work hard to make sure this first and second set of people eat the very best food while they travel in their bubbles of luxury.

Executive Gourmet is this company. They supply all First Class and private jets with their inflight meals and they needed fresh images of their dishes for a new advertising campaign.

Setting up my 'studio' in their boardroom, I had plate after plate of delicious food brought in to me. The company had spent a fortune designing new presentation boxes which as nice as they were, presented a photographic challenge. They were deep and they were black. If I wasn't balancing on a ladder trying to get a high-angle shot (which I tend to dislike using for food), then I was trying various other ways to include the food, but still showcase the cartons.

There are food photographers that like to use artificial substances to make the food look real. My view is that the food already is real, so just capture it! That's not to say that I didn't act as food stylist for this shoot. I still had blowtorches, brushes, oils and toothpicks.

The best part of this approach? We got to sit down at the end of the session to a fantastic lunch!

So next time you tuck into that greyspinachdrychickendryricesaltysauce, just think of this food and the lucky folk who get to order from the Executive Gourmet menu on their private jet or on the other side of that curtain..

 

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